Les flashmobs et le rôle des réseaux sociaux numériques: une étude exploratoire d'un flashmob écologique

Karine Cissé-Depardon () and Catherine Papetti ()
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Catherine Papetti: CRIFP - Centre de Recherche en Ingénierie Financière et Finances Publiques - UNS - Université Nice Sophia Antipolis (1965 - 2019), GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - IAE Toulon - Institut d'Administration des Entreprises (IAE) - Toulon - UTLN - Université de Toulon

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Date: 2015-06-03
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Published in Décisions Marketing, 2015, 112 (78), pp.37-51. ⟨10.7193/DM.078.131.150⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02099875

DOI: 10.7193/DM.078.131.150

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