Hey girls, let’splaywe are in a restaurant. Let’s imagine we’reat Mac Donald’s… Brands as social and cultural resources in children’s peer culture

V. Hemar-Nicolas (valerie.nicolas-hemar@u-psud.fr) and Angélique Rodhain (angelique.rodhain@umontpellier.fr)
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Angélique Rodhain: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School

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Date: 2014-05-19
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Published in Brands and Brand Relationship Conference, May 2014, Boston, United States

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