Towards more responsible business models ?

Vers des modèles d’affaires responsables ?

Béatrice Bellini () and Laurence Beierlein ()
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Béatrice Bellini: CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre
Laurence Beierlein: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Abstract: Integrating Corporate Social Responsibility in the core operations of companies calls for the design of more responsible business models. In this paper, we propose to make good use of research on business models for Bottom of the Pyramid (BoP) populations, since these are centered on primary needs and on the optimal utilization of scarce resource. Value capture needs to encompass both economic and non-economic returns distributed across value chain actors. We present an exploratory case studies on solar energy in West Africa with a no-frills business models. Our aim is to try to work towards defining a sort of "base" business model which integrates sustainability issues and may help entrepreneurs to develop efficient and innovative ventures for sustainability.

Keywords: responsible business models; corporate social responsibility; global value creation; product lifecycle; strategy; modèle d’affaires responsable; responsabilité sociale des entreprises; création de valeur globale; cycle de vie du produit; stratégie (search for similar items in EconPapers)
Date: 2017-10-19
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Published in RIODD 2017 - Quelles responsabilités pour les entreprises ?, Université Paris-Dauphine, Oct 2017, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02100597

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