Marketing

Jean-Marc Ferrandi (jean-marc.ferrandi@oniris-nantes.fr) and Marie-Christine Lichtlé (marie-christine.lichtle@umontpellier.fr)
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Marie-Christine Lichtlé: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School

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Date: 2014
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Published in Dunod, 2014, 978-2100711437

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02100999

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