Les stratégies de prise de risque juridique en matière de marques: Le cas du parfum "Champagne" d'Yves Saint Laurent

C. André, Paul Chiambaretto () and E. Rigaud
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Paul Chiambaretto: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School

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Date: 2014
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Published in Gaëlle Deharo; Xavier Strubel. Penser les relations du droit et des sciences de gestion, Dalloz, pp.103-122, 2014, 978-2-247-13746-6

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