Une comparaison des jugements de publicités par les consommateurs Italiens et Français: une explication par les variables d'exécution publicitaire

Jean-Marc Decaudin () and Meriem Mengi Elayoubi ()
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Jean-Marc Decaudin: M&CN - Marketing & Communication Networks - Toulouse Business School
Meriem Mengi Elayoubi: CREG - Centre de recherche et d'études en gestion - UPPA - Université de Pau et des Pays de l'Adour

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Date: 2010-01-21
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Published in 9th International Marketing Trends Congress -Venice, Jan 2010, Venise, Italie

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