Identification des nouveaux leviers des programmes relationnels et leurs impacts sur la fidélité (Cas des banques)

Nadine Tournois () and Latifa Ayoubi
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Nadine Tournois: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - IAE Toulon - Institut d'Administration des Entreprises (IAE) - Toulon - UTLN - Université de Toulon

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Date: 2015
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Published in Colloque GRC, 2015, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02104137

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