Affective Meaning Transfer between Brands and Print Media Brands in a French Setting: The role of Emotions, Attachment and Affective Commitment

Pierre Valette-Florence () and Rita Valette-Florence ()
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Pierre Valette-Florence: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Rita Valette-Florence: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Date: 2013-07
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Published in XVI Academy of Marketing, Science World Marketing Congres, Jul 2013, Melbourne, Australia

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