Are You Really Sure to Stretch Luxury Brands Down the Market?

Fanny Magnoni, Pierre Valette-Florence () and Emmanuel Roux ()
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Fanny Magnoni: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Pierre Valette-Florence: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Date: 2014-04
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Published in Monaco Symposium on Luxury: From Tradition to Innovation, Apr 2014, Monaco, France

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