Back to the Future: When Brand Nostalgia Improves Consumers

Aurélie Kessous (), Fanny Magnoni and Pierre Valette-Florence ()
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Aurélie Kessous: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Fanny Magnoni: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Pierre Valette-Florence: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Date: 2014-04
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Published in Monaco Symposium on Luxury: From Tradition to Innovation, Apr 2014, Monaco, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02105389

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