Best Facebook Forever? The impact of social media attachment on the attitude towards brands presence on facebook

Cindy Caldara (cindy.caldara@univ-grenoble-alpes.fr), Karine Raies (kraies@em-lyon.com) and Agnès Helme-Guizon (agnes.helme-guizon@univ-grenoble-alpes.fr)
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Cindy Caldara: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Karine Raies: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Agnès Helme-Guizon: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Date: 2012-12
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Published in French-Austrian-German Workshop on Consumer Behavior, Dec 2012, Innsbruck, Austria

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02105394

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