Brand passion: exploring consumer/brand relationship antecedents and outcomes

N. Albert, M. Fetschein, Dwight Merunka () and Pierre Valette-Florence ()
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Dwight Merunka: AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université
Pierre Valette-Florence: UGA IAE - Université Grenoble Alpes - Institut d'Administration des Entreprises - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

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Date: 2011-03
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Published in 2nd International Colloquium on Consumer-Brand Relationships, Mar 2011, Orlando, United States

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02106103

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