Créativité et imagerie mentale: validation d'une relation

Cyrielle Vellera and Marie-Laure Gavard-Perret ()
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Cyrielle Vellera: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Marie-Laure Gavard-Perret: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Date: 2012-05
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Published in 28ème Congrès de l’Association Française du Marketing (AFM), May 2012, Brest, France

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