Contagion émotionnelle et valeur de l’expérience: Analyse ethnomarketing du Hadra Trance Festival

Nico Didry (nico.didry@univ-grenoble-alpes.fr)
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Nico Didry: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Date: 2014-05
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Published in 14ème Colloque Doctoral de l'Association Française du Marketing (AFM), May 2014, Montpellier, France

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