Do Print Media Brands Exhibit Specific Personality Traits? A Micro Perspective in a French Setting

Rita Valette-Florence () and Virginie de Barnier ()
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Rita Valette-Florence: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Virginie de Barnier: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université

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Date: 2011-05
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Published in 38th Research Conference in Marketing, the 2011 La Londe Conference in Marketing Communications and Consumer Behavior, May 2011, La Londe les Maures, France

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