Les effets positifs et négatifs des communautés en ligne de soutien à la perte de poids: les avis d'experts en nutrition et d'utilisateurs de communautés en ligne

Steffie Gallin, Marie-Christine Lichtlé () and Laurie Balbo
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Steffie Gallin: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
Marie-Christine Lichtlé: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
Laurie Balbo: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier

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Abstract: The aims of this research is to highlight similarities and differences as well as pros and cons of face-to-face and online weight loss support communities. Thus, opinions from nutrition experts and online communities' users are gathered. Results show that these two types of communities are similar (shared goal, mutual support, immediacy) but also different (relationship closeness, ease of expression, degree of involvement). Positive and negative effects are emphasized in a general path (support, accessibility, involvement) and then applied to eating behaviors (food diversification, restrained choices).

Keywords: online community; offline community; eating choice; weight loss; restrained eating; communauté en ligne; communauté en face-à-face; Choix alimentaire; restriction alimentaire; perte de poids (search for similar items in EconPapers)
Date: 2016-09-23
Note: View the original document on HAL open archive server: https://hal.science/hal-02109019v1
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Published in 11ème Journée du Marketing Agroalimentaire, Sep 2016, Montpellier, France

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