Les JO de Chamonix en 1924: l’émergence d’un marketing des territoires et la mise en place de mécanismes toujours présents

Christophe Durand ()
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Christophe Durand: CesamS - Centre d'étude sport et actions motrices - UNICAEN - Université de Caen Normandie - NU - Normandie Université

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Date: 2018
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Published in Pierre Chaix. Les Jeux Olympiques de 1924 à 2024 : impacts, retombées économiques et héritage, L'Harmattan, 2018

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