Salespeople Contribution to Innovation in the Firm: Can Generativity Be a Driving Force?

Bruno Lussier, C. Lacroix and Jean-François Ouellet
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Bruno Lussier: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Jean-François Ouellet: INRS-AFSB - Armand-Frappier Santé Biotechnologie Research Centre - INRS - Institut National de la Recherche Scientifique [Québec] - Pasteur Network (Réseau International des Instituts Pasteur)

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Date: 2014-02
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Published in American Marketing Association (AMA), 2014 Winter Marketing Educators Conference, Feb 2014, Orlando, United States

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02111238

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