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Does non-diagnostic touch of business documents affect the judgment of professionals and institutions?

Cindy Caldara () and Jessica Gerard ()
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Cindy Caldara: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Jessica Gerard: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Date: 2013-11
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Published in Association for Consumer Research (ACR) Annual Conference, Nov 2013, Chicago, United States

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