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What drives lead users to become user entrepreneurs? An exploratory study of motivations

Cyrielle Vellera and Linda Hamdi-Kidar ()
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Cyrielle Vellera: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Linda Hamdi-Kidar: LGCO - Laboratoire Gouvernance et Contrôle Organisationnel - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse

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Date: 2012
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Published in The R&D Management Conference, Grenoble Ecole Management, 2012, Grenoble, France

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