Is mental imagery ability an element for identifying creative consumers

Cyrielle Vellera and Marie-Laure Gavard-Perret ()
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Cyrielle Vellera: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Marie-Laure Gavard-Perret: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Date: 2012-11
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Published in French-Austrian-German Workshop on Consumer Behavior, Nov 2012, Innsbruck, Austria

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02111313

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