Les effets du packaging standardisé sur la consommation alimentaire

Carolina Werle (), Laurie Balbo, Cindy Caldara () and C. Lalleman
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Carolina Werle: MKT - Marketing - EESC-GEM Grenoble Ecole de Management
Laurie Balbo: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Cindy Caldara: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Date: 2012-03
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Published in 2ème Journée Internationale du Marketing Santé (JIMS), Mar 2012, Nice, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02111316

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