Making the Lean Start-Up Method Work: The Role of Prior Market Knowledge

Robin de Cock, Johan Bruneel and Annelies Bobelyn
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Johan Bruneel: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique

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Abstract: Most growth‐oriented ventures make extensive use of venture experimentation, popularized by the lean start‐up method (LSM), yet we know very little about the boundary conditions under which this method can be successful. Using a longitudinal, multiple‐case study method, we investigate how growth‐oriented ventures can apply the LSM to achieve early venture success, and find that prior market knowledge is an important boundary condition for its successful application. We also contribute to the absorptive capacity literature by clarifying how new ventures build absorptive capacity early in their venture lifetimes.

Date: 2019-01-20
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Published in Journal of Small Business Management, 2019, ⟨10.1111/jsbm.12506⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02111482

DOI: 10.1111/jsbm.12506

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