Evolution du jugement des vendeurs sur les campagnes marketing: un levier de collaboration entre marketing et ventes

Catherine Papetti () and Ridha Chakroun
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Catherine Papetti: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - IAE Toulon - Institut d'Administration des Entreprises (IAE) - Toulon - UTLN - Université de Toulon
Ridha Chakroun: IPAG - Institut de Préparation à l'Administration et à la Gestion - IPAG Business School

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Date: 2012-07-06
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Published in 3ème journée Innovations Sociétales et Entrepreneuriales, Gouvernance territoriale autour de la Méditerranée, Jul 2012, Nice, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02113769

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