Territoire, marketing et New Public Management: un triptyque inconciliable pour une attractivité universelle ?

Olivier Coussi () and Benjamin Dreveton ()
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Olivier Coussi: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université
Benjamin Dreveton: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université

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Date: 2017-06-01
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Published in VIème Colloque de l’AIRMAP, Jun 2017, Nice, France

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