Resources and governance mechanisms in brand alliances: Strategies to create value in a nutritional health market

Mantiaba Coulibaly-Ballet () and Loic Sauvee
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Mantiaba Coulibaly-Ballet: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - IAE Toulon - Institut d'Administration des Entreprises (IAE) - Toulon - UTLN - Université de Toulon
Loic Sauvee: PICAR-T - Processus d'Innovation, Compétitivité dans l'Agriculture et la Ruralité & Territoires - Institut Polytechnique LaSalle Beauvais

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Date: 2012-07-19
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Published in GMC (Global Marketing Conference), Jul 2012, Seoul, Corée du Sud

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