Démarche marketing sur le marché de la nutrition santé: application à une alliance de marques

Mantiaba Coulibaly-Ballet ()
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Mantiaba Coulibaly-Ballet: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - IAE Toulon - Institut d'Administration des Entreprises (IAE) - Toulon - UTLN - Université de Toulon

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Date: 2012-03-23
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Published in 2e Journée Internationale du Marketing Santé, Mar 2012, Nice, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02114193

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