Host territories of professional football clubs. How to reconcile, for public managers, sporting brand and territorial brand?

Les territoires et leurs clubs sportifs professionnels: comment concilier, pour le décideur public, marque sportive et marque territoriale ?

Christopher Hautbois () and Christophe Durand ()
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Christopher Hautbois: CIAMS - Complexité, Innovation, Activités Motrices et Sportives - UP11 - Université Paris-Sud - Paris 11 - UO - Université d'Orléans
Christophe Durand: CesamS - Centre d'étude sport et actions motrices - UNICAEN - Université de Caen Normandie - NU - Normandie Université

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Abstract: This article deals with the branding strategies of local governing bodies in relation to the existence of professional sport clubs. The main objective is to provide a typology in terms of public management in this area. This survey used a grounded theory approach and is based on five French cases: Auxerre, Bordeaux, Montpellier, Saint-Étienne and Toulouse. The first part suggests an overview of local public strategies which support sport industry. A special focus had been made on professional sport clubs rather than mega sporting events (Chappelet, Pinson, 2015). The second part provides a typology of local public strategies as well as both a comparative and longitudinal analysis of behaviors in this field.

Keywords: City brand; Local governing bodies; Professional football club; Deliberate or emerging strategies; Collectivités territoriales; Marque territoriale; Club sportif professionnel; Stratégies émergentes et délibérées (search for similar items in EconPapers)
Date: 2016
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Published in Politiques et Management public, 2016, 32 (4), pp.347-366

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02117377

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