Brand experience effects on brand attachment: The role of brand trust, age, and income

Richard Huaman-Ramirez and Dwight Merunka ()
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Richard Huaman-Ramirez: EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School
Dwight Merunka: AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université, CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Abstract: The aim of this study is to examine how brand attachment is related to brand experience. The model tests the partial mediating role of brand trust, and the moderating role of age and income.

Keywords: Age; Income; Brand experience; Brand attachment; Brand trust (search for similar items in EconPapers)
Date: 2019
New Economics Papers: this item is included in nep-ipr
Note: View the original document on HAL open archive server: https://amu.hal.science/hal-02118504v1
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (9)

Published in European Business Review, inPress, 31 (5)

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02118504

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