L'éthique sportive internationale

Christophe Durand () and Chantal Rouvrais-Charron
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Christophe Durand: CETAPS - Centre d’études des transformations des activités physiques et sportives - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université, CRAPS - Centre de Recherches en Activités Physiques et Sportives - UNICAEN - Université de Caen Normandie - NU - Normandie Université
Chantal Rouvrais-Charron: CRAPS - Centre de Recherches en Activités Physiques et Sportives - UNICAEN - Université de Caen Normandie - NU - Normandie Université

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Abstract: Due to social changes in their environment and to the growing criticism sporting governing bodies such as the IOC and FIFA are faced with, concepts such as "'ethical charters" and "ethical codes of behaviour" have to be redefined. As stakeholder's (such as NGOs, states, suppliers, the media or sponsors) impose new pressure, governing bodies have to make sure that the rules they pass fit in with a globally accepted approach. Even if sporting authorities have always promoted ethical attitudes, some of their rules have demonstrated some weaknesses in terms of bow they respect societal values. That is why the deontological decisions today tend to waver between evangelism and pharisaïsm, depending on how they are looked at. They are half way between a determinedly voluntary approach and imposed adaptation. The question raised is whether the principle of universally accepted societal responsibility can see the light of day among international sporting bodies.

Keywords: International sporting authorities; Ethic; Professional rules; Values; Stakeholders; Instances sportives internationales; Éthique; Déontologie; Valeurs; Parties prenantes (search for similar items in EconPapers)
Date: 2006
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Published in Revue Française du Marketing, 2006, 208, pp.61-74

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02120260

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