Le luxe d’innover / Independant Luxury

Philippe Mouillot ()
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Philippe Mouillot: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université

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Abstract: Introduction à l'ouvrage de Jonas Hoffman, Laurent Lecamp, Independant luxury. The four innovation strategies to endure in the consolidation jungle, Palgrave MacMillan, 2015, 267 p.

Keywords: Luxe; Innovation (search for similar items in EconPapers)
Date: 2016-01-07
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Published in Prospective et Stratégie, 2016

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