Management de la marque employeur via les réseaux sociaux numériques: étude exploratoire au Maroc

Zakaria Lissaneddine (), Farid Chaouki and Florence Rodhain ()
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Zakaria Lissaneddine: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
Florence Rodhain: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier

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Date: 2016-11-04
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Published in 4th International Conference on Business Economics, Marketing and Management Research, 21ème Congrès de l’AIM, Nov 2016, Monastir, Tunisie. pp.15

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