Relation client et technologies numériques: quelle place et quel rôle pour les commerciaux ?

E Julienne, Maud Dampérat (maud.damperat@gmail.com) and Romain Franck
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Maud Dampérat: Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology, COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne
Romain Franck: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne

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Date: 2019
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Published in Stratégie clients augmentée, ISTE Editions, 2019, 978-1-78405-586-8

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