Modeling a co-creative process: the contribution of design and management

Modélisation d’un processus de co-créativité: les apports du design et du management

Maud Dampérat (), Florence Jeannot, Eline Jongmans () and Alain Jolibert
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Maud Dampérat: Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology, COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne, UL2 - Université Lumière - Lyon 2
Florence Jeannot: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]
Eline Jongmans: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]
Alain Jolibert: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

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Abstract: This research focuses on the understanding of a team creative process (or co-creative process) by adding design and management inputs to the marketing approach. It proposes and empirically tests a co-creative process based on the three stages of the design thinking method: (1) need definition, (2) idea generation, and (3) solution prototyping. This model also includes the influence of individual variables –empathy, domain-relevant familiarity, and task involvement –at different stages of the co-creative process. The results validate the mediating role of idea generation between need definition and solution prototyping and the influence of the selected individual variables. The predictive validity of the co-creative process has been tested via the evaluation of the solution by experts. Several actions are proposed at each stage of the co-creative process to enable organizations to stimulate the creativity of their new product development teams.

Keywords: creativity; creative process; design thinking; individual variables; new product development; Mots-clés créativité développement de nouveaux produits design thinking empathie familiarité implication innovation; Mots-clés créativité; développement de nouveaux produits; empathie; familiarité; implication; innovation (search for similar items in EconPapers)
Date: 2019-04-12
Note: View the original document on HAL open archive server: https://hal.science/hal-02127647v1
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Published in Recherche et Applications en Marketing (French Edition), 2019, 34 (3), pp.124-153. ⟨10.1177/0767370119830383⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02127647

DOI: 10.1177/0767370119830383

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