Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements?. 81, 96-106

N. Albert, Laure Ambroise () and Pierre Valette-Florence ()
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Laure Ambroise: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne
Pierre Valette-Florence: Audencia Recherche - Audencia Business School

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Date: 2017
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Published in Journal of Business Research, 2017

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