La coopétition, une nouvelle approche stratégique pour mieux gérer les relations entre PME et distributeurs? 92 (sept.-déc.), 31-51

Laure Ambroise (), Nathalie Fleck and C., Mathews
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Laure Ambroise: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne

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Date: 2018
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Published in Décisions Marketing, 2018

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