What remains to be discovered? Manifesto for researching the interactive business world

Alexandra Waluszewski, Ivan Snehota and Antonella La Rocca
Additional contact information
Alexandra Waluszewski: Uppsala University
Ivan Snehota: USI - Università della Svizzera italiana = University of Italian Switzerland
Antonella La Rocca: ESC [Rennes] - ESC Rennes School of Business

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Abstract: The purpose of this viewpoint paper is to summarise the key findings of the industrial marketing and purchasing (IMP) research – especially for those who are unaware or unfamiliar with this research community – and above all, to point at some directions of development.

Keywords: Methodology; Policy; Interactivity; IMP perspective (search for similar items in EconPapers)
Date: 2019-02-13
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Citations: View citations in EconPapers (2)

Published in Journal of Business and Industrial Marketing, 2019, 34 (1), pp.232-239. ⟨10.1108/JBIM-11-2018-0325⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02129174

DOI: 10.1108/JBIM-11-2018-0325

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