Does the crowdfunding platform matter? Risks of negative attitudes in two-sided markets

Camille Lacan and Pierre Desmet
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Camille Lacan: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Pierre Desmet: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique, ESSEC Business School

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Abstract: Crowdfunding offers a popular means to raise donations online from many contributors. Open calls for contributions involve another actor too, namely, the Internet platform that maintains the two-sided market. This article examines the effect of this intermediary on contributors' willingness to participate in crowdfunding projects.Design/methodology/approach: An online survey measures the relative effect of contributors' attitudes toward the crowdfunding platform on two key behaviours: willingness to share word of mouth and willingness to participate in a project.

Keywords: Crowdfunding; Word of Mouth; Internet platform (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (6)

Published in Journal of Consumer Marketing, 2017, 34 (6), ⟨10.1108/JCM-03-2017-2126⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02132606

DOI: 10.1108/JCM-03-2017-2126

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