Impacts of perceived brand relationship orientation on attitudinal loyalty

Philippe Aurier () and Gilles Séré de Lanauze ()
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Philippe Aurier: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School
Gilles Séré de Lanauze: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School

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Date: 2012-11-09
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Citations: View citations in EconPapers (13)

Published in European Journal of Marketing, 2012, 46 (11/12), pp.1602-1627. ⟨10.1108/03090561211260004⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02133760

DOI: 10.1108/03090561211260004

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