Developing in-store brand strategies and relational expression through sales promotions

Sarah Mussol
Additional contact information
Sarah Mussol: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier

Post-Print from HAL

Date: 2019-03
References: Add references at CitEc
Citations: View citations in EconPapers (8)

Published in Journal of retailing and consumer services, 2019, 47, pp.241-250. ⟨10.1016/j.jretconser.2018.11.020⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02133771

DOI: 10.1016/j.jretconser.2018.11.020

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().