Mieux comprendre l’image du consommateur responsable: de la personne idéale aux stéréotypes négatifs

Gille Séré de Lanauze and Jeanne Lallement (jeanne.lallement@univ-lr.fr)
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Gille Séré de Lanauze: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
Jeanne Lallement: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université

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Date: 2018-07-06
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Published in Décisions Marketing, 2018, 90, pp.15-34. ⟨10.7193/DM.090.15.34⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02133773

DOI: 10.7193/DM.090.15.34

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