Faire enfin cas de l’étude de cas en marketing

Christophe Benaroya () and Charlotte Ranchoux ()
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Christophe Benaroya: M&CN - Marketing & Communication Networks - Toulouse Business School
Charlotte Ranchoux: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université

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Date: 2017-01-26
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Published in 16th International Marketing Trends Conference, Jan 2017, Madrid, Espagne

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