Key attributes and descriptors of Vietnam destination image

Principaux attributs et descripteurs de l'image de la destination Vietnam

Ha V. Luong
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Ha V. Luong: ESCP Europe - Ecole Supérieure de Commerce de Paris

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Abstract: Destination image has been found in destination branding literature as an important concept that positively affect tourists' destination choice and loyalty. Content analysis of user-generated-contents published on travel blogs and tourism forums nowadays is regarded as an efficient method to explore the structure of destination image. This qualitative study aims at finding relevant attributes and descriptors of destination image construct in the case of Vietnam for further quantitative steps.

Keywords: Destination image; destination attributes; user generated contents; Vietnam destination; Vietnam tourism; content analysis; Image de la destination; attributs de la destination; contenus générés par les utilisateurs; Vietnam; analyse de contenu (search for similar items in EconPapers)
Date: 2019-05-22
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Published in European Review of Service Economics and Management, 2019, European Review of Service Economics and Management Revue européenne d’économie et management des services 2019 – 1, n° 7. varia, 2019 – 1 (n° 7), pp.83-115. ⟨10.15122/isbn.978-2-406-09230-8.p.0083⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02139191

DOI: 10.15122/isbn.978-2-406-09230-8.p.0083

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