The influence of social media on tourists’ behaviour

L’influence des médias sociaux sur le comportement des touristes

Yingchan Luo, Linjia Zhang and Jingjing Duy
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Yingchan Luo: Xi'an Jiaotong-Liverpool University [Suzhou]
Jingjing Duy: Xi'an Jiaotong-Liverpool University [Suzhou]

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Abstract: The fast development of social media have transformed all sectors of traditional tourism and the way in which tourists travel. In this paper, we investigate the factors that affect the influence of social media on tourists' travel arrangements. Data from 445 respondents in China are collected. Based on IS success model and Expectation-Confirmation model, our results suggest that most of our hypotheses are supported. However, age and gender are two demographic features that affect our suggestions.

Keywords: Social media; tourists’ behaviour; destination; management; tourism; information; Médias sociaux; comportement des touristes; management des destinations; tourisme (search for similar items in EconPapers)
Date: 2019-05-22
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Published in European Review of Service Economics and Management, 2019, European Review of Service Economics and Management Revue européenne d’économie et management des services 2019 – 1, n° 7. varia, 2019 – 1 (n° 7), pp.117-148

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02139202

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