The Augmented Customer Relationship: the Increasing Importance of the Customer's Role

Lionel Nicod () and Sylvie Llosa ()
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Lionel Nicod: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Sylvie Llosa: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2019-04-24
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Published in Augmented Customer Strategy, John Wiley & Sons, Inc., pp.41-57, 2019

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02139313

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