Neuromarketing in Customer Behaviour—Customers’ Diencephalic and Mid-Brain Implications in Purchase Dynamics

Lino Barbasso, Giuseppe Tardivo, Milena Viassone and Francesca Serravalle
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Lino Barbasso: Ashford University
Milena Viassone: UNITO - Università degli studi di Torino = University of Turin
Francesca Serravalle: UNITO - Università degli studi di Torino = University of Turin

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Date: 2018-09-04
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Published in Innovation and Capacity Building, pp.11-29, 2018

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02139320

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