Le transport narratif au coeur de l'expérience d'un dispositif transmédia

Christine Petr (), Dominique Bourgeon-Renault (), Maud Derbaix and Elodie Jarrier ()
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Christine Petr: LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris]
Dominique Bourgeon-Renault: CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]
Maud Derbaix: Bordeaux Management School (BEM)
Elodie Jarrier: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage

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Abstract: The aim of this paper is to describe how consumers experience transmedia devices. Thanks to transmedia major components (narrative universe; platforms and rabbit holes; interactivity; and temporality), once it adheres to it, the user of a transmedia devices lives an experience characterized by participation, immersion and commitment, and, at the end, it leads him to be attached to the object of narration. These results guide to propose a model which emphasizes the central place of narrative transportation in the context of fictional universes presented via transmedia strategy.

Keywords: Narrative transportation; attachement; user experience; transmedia storytelling; expérience utilisateur; transmédia; Transport narratif; participation; engagement (search for similar items in EconPapers)
Date: 2017-05-17
Note: View the original document on HAL open archive server: https://hal.science/hal-02139850v1
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Published in 33ème Congrès international de l'Association Française de Marketing, May 2017, Tours, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02139850

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