Transmedia Experience and Narrative Transportation

Transport narratif, expérience de consommation et intentions à l’égard d’un dispositif transmédia

Dominique Bourgeon-Renault (), Maud Derbaix, Elodie Jarrier () and Christine Petr ()
Additional contact information
Dominique Bourgeon-Renault: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique, CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]
Maud Derbaix: Bordeaux Management School (BEM)
Elodie Jarrier: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage, CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]
Christine Petr: LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris], Institut de Management de Bretagne Sud - UBS - Université de Bretagne Sud

Post-Print from HAL

Abstract: The aim of this research is to better understand the impact of transmedia storytelling on consumers' experience in the cultural field (e.g. museum, heritage site). Transmedia storytelling refers to the interaction between different forms of media leading to convergence (telling a single story across multiple platforms and formats namely using digital technologies). How can this multidimensionality of platforms allow a greater appropriation of the story and improve consumers' experience with the cultural object? Therefore, in which way can the experience with transmedia lead to a positive attitude towards both transmedia platforms and the cultural object?

Keywords: Immersion; Appropriation; Narrative transportation; Attitude; Transmedia storytelling; Consumption experience; Transmédia; Intention attitudinale; Expérience de consommation; Transport narratif (search for similar items in EconPapers)
Date: 2016-09-23
Note: View the original document on HAL open archive server: https://hal.science/hal-02139853v1
References: View references in EconPapers View complete reference list from CitEc
Citations:

Published in Arts, Cultural and Creative Industries Symposium Turin 2016, Sep 2016, Turin, Italie. pp.39-48

Downloads: (external link)
https://hal.science/hal-02139853v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02139853

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().