L’INFLUENCE DES CARACTERISTIQUES CONTINGENTES D’UN FILM SUR LE BOX-OFFICE: MODELISATION PAR EQUATIONS STRUCTURELLES DES FILMS DE GENRE AMERICAINS ENTRE 2000 ET 2013

Orélien Berge ()
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Orélien Berge: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université

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Date: 2015-03
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Published in Revue Française du Marketing, 2015

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