Marketing de projets et RSE, Alstom Transport sur les rails d’un appel d’offres intégrant le développement durable

Fanny Romestant () and Daniel Belet ()
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Fanny Romestant: Excelia Group | La Rochelle Business School, CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université
Daniel Belet: Excelia Group | La Rochelle Business School, CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université

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Date: 2013
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Published in Revue des Cas en Gestion, 2013

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